Vibrant business districts embody the soul of a place.

Cool shops and things to do are vital ingredients for vibrancy in a city. We believe Birmingham needs more of that, so we are aiming high with a special fall 2019 project.

Upswing is a demonstration project designed by REV Birmingham to prove and improve downtown’s market for retail. 

From September 29 through December 14, 2019, visit Upswing’s delightful corner of local shops, swing seating and more at 1900 2nd Avenue North (across the street from The Pizitz)!

#UPSWINGBHAM

WHAT TO DO AT UPSWING

  • Shop local.
    Support Birmingham start-ups operating out of three awesome converted shipping containers on the lot at 2nd & 19th.
  • Hang out.
    Work using the space’s free wifi or spend time with friends in Upswing’s brightly colored hammock swings, bistro sets and rockers. Swings, you guys.
  • Do fun things.
    From outdoor movies to a downtown scavenger hunt to The Big Pitch, events are filling Upswing’s dance card. The REV team will add new events as they are planned.

Check the calendar of events below, and watch for updates/reminders on REV’s social media (@revbham on Instagram, Facebook and Twitter).

FRI SEPT 27

Formations on the (McWane) Plaza—a brief lunchtime dance performance

12 PM – 12:20 PM

SUN SEPT 29

Alabama Multicultural Street Fair – celebrate cultures through art, music, dance, food, sports, theatre, and film

12 PM – 5 PM

THU OCT 3

Birmingham Art Crawl – hosting some of the most talented, interesting, and innovative artists in the Magic City

 

5 PM – 9 PM

SUN OCT 6

Epic City Rush—a scavenger hunt that starts and culminates at Upswing (registration required)

2 PM – 4 PM

TUE OCT 8

Mountain High Run Club Fun Run—group run culminating with Domestique coffee at Upswing

5:30 AM – 6:30 AM

SUN OCT 13

Sundays on 2nd: Practice Works Wellness Event

2 PM – 4 PM

THU OCT 17

Outdoor Movie Night in partnership with The Pizitz—it’s a Halloween favorite, Hocus Pocus!

7 PM – 10 PM

SUN OCT 20

Sundays on 2nd: Pop-up boxing class with Battle Republic

3:30 PM – 4:30 PM

THU OCT 24

Mountain High Run Club Fun Run—group run culminating with drinks at The Louis

6 PM – 7 PM

SUN OCT 27

Pup-swing—a dog-themed Howl-a-ween event

1 PM – 4 PM

SUN NOV 3

Performance arts event – dance, music, acroyoga, improv, spoken word, and arts vendors!

11 AM – 4 PM

THU NOV 7

Birmingham Art Crawl – hosting some of the most talented, interesting, and innovative artists in the Magic City

5 PM – 9 PM

SUN NOV 10

Fearless Fest Preview Party—celebrating self-care, self-study and community

10:30 AM – 1:30 PM

SUN NOV 17

SCULPT boot camp & smoothies

3 PM – 4 PM

SAT NOV 23

The Big Pitch—join a community of yaysayers supporting lifestyle and creative business concepts

11 PM – 4 PM

News

WHERE'S UPSWING?

1900 2nd Avenue North, downtown Birmingham
September 29 – December 14, 2019

Partner shout-outs

A big thanks to Hamburger Creative for our awesome Upswing logo, to Allison Vosicky with Ladies, Wine & Design for helping us visually describe this dream with a rendering, and to Ladd Real Estate for helping us elevate the Upswing lot for this project!