Authentic, local retail is vital for a vibrant city.

That’s why we spent fall 2019 building Upswinga demonstration project designed by REV Birmingham to prove and improve downtown’s market for retail. Upswing already has some nearby property owners dreaming about attracting both pop-up and longer-term retail users to their spaces.

Stay tuned: Upswing will return!

As a nonprofit, REV needs your help to keep projects like this going. Donations help us create more potential-proving, place-making, pop-up magic across the city. Give for the good of Birmingham!

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Upswing is at 2nd Avenue North & 19th Street (across the street from The Pizitz). Programming details coming soon!

Special shout-outs

A big thanks to Hamburger Creative for our awesome Upswing logo, to Allison Vosicky with Ladies, Wine & Design for helping us visually describe this dream early on with a rendering, to Ladd Real Estate for helping us elevate the Upswing lot for this project, to Apel Steel and Stewart Perry for the custom swing structures, and to Father Nature Landscapes for the new greenery on the lot!