Vibrant business districts embody the soul of a place.

Cool shops and things to do are vital ingredients for vibrancy in a city. We believe Birmingham needs more of that, so we are aiming high with a special fall 2019 project.

Upswing is a demonstration project designed by REV Birmingham to prove and improve downtown’s market for retail. 

From September 29 through December 14, 2019, visit Upswing’s delightful corner of local shops, swing seating and more at 1900 2nd Avenue North (across the street from The Pizitz)!

#UPSWINGBHAM

WHAT TO DO AT UPSWING

  • Shop local.
    Support Birmingham start-ups operating out of three awesome converted shipping containers on the lot at 2nd & 19th.
  • Hang out.
    Work using the space’s free wifi or spend time with friends in Upswing’s brightly colored hammock swings, bistro sets and rockers. Swings, you guys.
  • Do fun things.
    From outdoor movies to a downtown scavenger hunt to The Big Pitch, events are filling Upswing’s dance card. The REV team will add new events as they are planned.

Check the calendar of events below, and watch for updates/reminders on REV’s social media (@revbham on Instagram, Facebook and Twitter).

UPSWING SHOP HOURS

Outpost by Domestique Coffee
self-serve coffee, tea and kombucha—plus Hero doughnuts and healthy grab-and-go lunch options

M-F 7 AM – 2 PM
open during all Upswing events

Hide & Hunter + Great Bear Wax Co.
handcrafted leather goods + hand-poured candles

M-F 10 AM – 2 PM | 4 PM – 7 PM
open during all Upswing events

Urban Vintage + Magic City T-shirts
apparel & gifts inspired by B’ham urban living

M-F 10 AM – 2 PM | 4 PM – 7 PM
open during all Upswing events

THU OCT 17

Moonlight Movie with The Pizitz—Halloween favorite, Hocus Pocus!

5 PM – 9 PM

Details

FRI OCT 18

Fly Me to the Moon featuring Stomp Rockets—a fun, interactive science demo hosted by McWane Science Center

12 PM – 12:30 PM

Details

SUN OCT 20

Sundays on 2nd—True Battle Retro Sweat

2:30 PM – 5 PM

Details

THU OCT 24

Mountain High Run Club Fun Run—group run culminating with drinks at The Louis

6 PM – 7 PM

Details

FRI OCT 25

Spooky Science—a fun, interactive science demo hosted by McWane Science Center

12 PM – 12:30 PM

Details

SUN OCT 27

Pupswing—a dog-themed Howl-a-ween event

1 PM – 4 PM

Details

SUN NOV 3

Artswing—a day of musical theatre dance, flamenco, hip hop, spoken word, arts vendors & more!

11 AM – 4 PM

Details

THU NOV 7

Birmingham Art Crawl—hosting some of the most talented, interesting, and innovative artists in the Magic City

5 PM – 9 PM

Details

SUN NOV 10

The Fearless Om Mobile Studio—celebrating self-care, self-study and community

10:30 AM – 3:30 PM

Details

SUN NOV 17

SCULPT boot camp & smoothies

3 PM – 4 PM

Details

SAT NOV 23

The Big Pitch—Learn about Birmingham’s next big things at REV’s “Shark Tank” style business pitch competition

1 PM – 4 PM

Tickets

SAT DEC 14

Upswing Holiday Event

Time TBA

News

WHERE'S UPSWING?

At the corner of 2nd Avenue North & 19th Street in downtown Birmingham
September 29 – December 14, 2019

Want to help spread the word about Upswing?

Then, we have the toolkit for you! Whether you’re a reporter, event partner, Upswing shop owner or Birmingham yaysayer, this OneDrive is your resource for Upswing photos, logos and more.

Upswing Toolkit

Special shout-outs

A big thanks to Hamburger Creative for our awesome Upswing logo, to Allison Vosicky with Ladies, Wine & Design for helping us visually describe this dream with a rendering, and to Ladd Real Estate for helping us elevate the Upswing lot for this project!