We are beginning to see the fruits of Rodriguez and Brianna Cowans’s labor of love in Enon Ridge. Improvements to their corner store are well underway, and we checked in with them last week for a progress update (before-and-after photos below!). 
REV’s Business Growth and Urban Food Project teams are supporting the Cowanses in realizing their dream of transitioning their business from R & M Convenience Store to a full-service grocery store, newly branded as 3rd Street Market. With their new business model, the Cowanses are providing a wider selection of food – including fresh, Alabama-grown produce – giving the surrounding community easy access to all they need to prepare healthy meals for their household. 
“This transition so far has been very rewarding. It’s a great feeling seeing your plans come together and exceed your expectations. We are constantly working day by day to complete the full transition and organize our grand re-opening date,” said the Cowanses.  

REV is helping the Cowanses set goals, identify resources and implement store improvements to make their vision a reality. Some of these improvements include:  

  • Product diversification including meats, produce and ingredients to support meal-making  
  • Improved merchandising and in-store marketing to support increased shopping 
  • Exterior facade improvements including windows, roof, sidewalk, lighting and a new store sign thanks to Iron City Metal 


The Cowanses won first place and people’s choice in REV’s 2017 BIG PITCH, Presented by PNC, business pitching competition with their heartfelt presentation about their desire for a more vibrant and healthy neighborhood and their plan to get there. They have also prepared for their business shift by going through Create Birmingham‘s CO.STARTERS, a 10-week business development program on which REV is a proud partner. Now, they are leveraging their passion, their CO.STARTERS education and their BIG PITCH funds from PNC Bank to make Enon Ridge a more vibrant, healthy and welcoming place to live.  
Check out these before-and-after photos: freshly-painted shelves stocked with healthy meal-making groceries to better feed the neighborhood!  

Stay tuned for their grand re-opening announcement coming soon! 

3rd Street Market is located at 1403 3rd St N, Birmingham, Alabama 35204. 

Related News

  • The Big Pitch contestants: where are they now?

    Filed Under: Big Pitch, Front Page, Small Business, Uncategorized

    If you’ve been following REV for a while, you probably remember The Big Pitch Competitions we used to hold back in the day. The Big Pitch presented by PNC was essentially our own little version of Shark Tank. And a lot of your favorite local businesses that participated in this competition now have active retail storefronts that you can go check out. Let’s start with some of our finalists that are based in the City of Birmingham and see what they’ve been up to!

    Read More

  • Downtown Birmingham's latest development is proof that small buildings can have big impacts too!

    Filed Under: Developer, Downtown Birmingham, Filling Vacant Spaces, Front Page, Potential-Proving, Uncategorized

    Have you been to Downtown Birmingham’s newest development located on 25th Street? If not, you need to head down there ASAP and check it out! This new single story development is a product of a collaboration between David Baker Architects (DBA) and Locke General Contractors, led by DBA’s very own Amanda Loper. It is intended to be a “collaborative commercial space in a catalyst development area of Birmingham.” Both DBA and Locke General Contractors will be tenants of the space, along with June Coffee Roasters, Zephyr Barber, and Last Call Baking Cooperative!

    Read More

  • The music scene in downtown Birmingham is booming!

    Filed Under: Downtown Birmingham, Events, Front Page, Uncategorized

    One of Birmingham’s many hidden treasures is the music scene downtown. The sheer volume of concert venues we have in downtown Birmingham is something most people aren’t even aware of – but it really is remarkable! There is truly something for everyone, whether you’re into the smaller, more intimate venues or the large-scale venues for those big name artists. Keep reading to check out some of the cool venues downtown Birmingham has to offer.

    Read More