At REV, our strategies begin with community-led ideas. Then we feed those great ideas with good design – strategy design, physical design, graphic design, etc. We seek partners who share those values. One of the Urban Food Project’s clients, City Meats & Vegetables, couldn’t be more on point these days. Last fall, the UFP team helped owner Randy Newell conduct a focus group to better understand his customers’ needs. That customer intel has formed the basis for strategies we’ve been implementing with Randy since.
Based on feedback from the community, Randy has committed to improving his store with support from UFP. He purchased a new cooler to offer more fresh meat and produce, making it easier for customers to put together fresh meals every day. He commissioned artist Andy Jordon and Woodlawn High School art students to create a mural and hired customer David Todd of Spartan Creative to create a new logo and signage. With support from UFP, he’s launched monthly specials and in-store marketing to inspire meal planning and increase sales. He even sponsored an Easter Egg Dying Contest at April’s Woodlawn Street Market! Check out the winner on his newly-launched Facebook Page. We are excited about all of the progress that’s been made, and we can’t wait to share more updates in the future. Thank you, Randy and City Meats, for your partnership and commitment to serving the Woodlawn community!
When Karen Gathany began her search for a brick-and-mortar space, she wasn’t quite sure where she’d end up. But she fell in love with a charming historic storefront, complete with hardwood floors and an exposed brick wall, on 1st Avenue North in Woodlawn.
To say that Domestique Coffee’s Michael Pocus knows a thing or two about a good cup of coffee is an understatement.
As one of the original vendors of the Woodlawn Street Market, Nelesha Dale has a big heart for community, family, and entrepreneurs. REV met with her to find out what’s next for her business and how she got to where she is today.