Jay Brandrup, principal and founder of Kinetic Communications, takes pride in the workplace culture he has been able to create since he started his company in 1995. What started out as a small startup company run from inside Brandrup’s apartment has now expanded into a successful website design, development, and marketing firm and is located in his dream location on Morris Avenue in Downtown Birmingham. However, this nifty office space has not always been occupied by website designers; before Brandrup bought it out after having his eye on the space for years, the building had been the home to four restaurants and three nightclubs!  

The office space is full of rich history and unique knick-knacks which represent all sorts of things that are special to the company. When asked about creating a positive workplace culture and the effect it has on the company, Brandrup said “Our space directly influences our work on a daily basis. It trickles into our client work. It inspires us and it invigorates us. It gives us a space to escape, retreat, or collaborate – or all of the above. We’re so lucky to have found and been able to build out our dream space on our favorite block of our favorite street in the state. I wouldn’t pick us up to move us anywhere.” 

While he wouldn’t change anything about his office space now, it is not necessarily something he had planned for, but rather one that evolved over time. “You’ve gotta go with the flow in life. I knew I wanted to have a team that was involved and loves their work, both with their clients and the community projects that we’re so lucky to be involved with. I want to be around a team that appreciates each other and enjoys collaboration.” 

Brandrup also expressed his love for downtown and how there was really nowhere else he would have moved his business. He still feels that way today and loves being surrounded by the vibrancy of the city center because that is exactly what his company thrives on – the “kinetic” energy of a workplace! While he is very excited and proud of Birmingham, he acknowledges the fact that there is always more work to be done. However, that doesn’t take away from the fact that his team is rocking it and are thrilled to have put down permanent roots. 

 Enjoy the photo tour below of this cool little office space! 

How many people can say their office is inside of a caboose?! Our guess is not many!

This kinetic map was created by a muralist who was inspired by an old bus route map in Birmingham. She took the map and combined it with a social media look to come up with this cool masterpiece!

This bench is held up by these train springs that were found in a client’s train graveyard. Sturdy enough to serve its purpose but bouncy enough for some mid-day bench surfing!

This building just so happened to be multiple clubs in its past life and these light up dance floors were inspired by the previous tenants. Office parties must be a blast at Kinetic!

There are a handful of mini Vulcan statues throughout the city of Birmingham and Kinetic is home to one of thirteen. How cool!

Stressed out at work? No worries! Just head down to the sauna for a relaxing break.

This game room comes stocked with basketball nets, virtual reality equipment, and loads of video games; it doesn’t get better than that!

These rooftop views make the perfect back drop for a golf tournament – check out the Kinetic Cup!

This is the original caboose from the Victoria Station restaurant that lived in the space before Kinetic moved in. The caboose still has menus from the original restaurant, along with other memorabilia, such as an album that THE Johnny Cash wrote there!

This sound proof room was once a VIP lounge at a club. The window allowed members to see what was happening on the dance floor while still enjoying their privacy. It now serves as an area for office members to focus on their work in a zen environment.

Related News

  • The Importance of Downtown

    Filed Under: Downtown Birmingham, Front Page, Yaysayers

    “As the literal and figurative heart of their cities, downtowns represent and welcome residents, employees, and visitors from all walks of life,” says David Downey, President and CEO of the International Downtown Association (IDA), as he discusses the importance of downtown and the role it plays in keeping the vibrancy alive in our city centers!

    Read More

  • Appreciating the Value of Birmingham

    Filed Under: Business-Proving, Front Page, Yaysayers

    Medical Properties Trust, our vitality sponsor for the Value of Downtown Report, is here to discuss how Birmingham has laid the foundation for you to grow your healthcare business. With its well-known healthcare systems and diverse communities rich in history and culture – the Magic City is the place you need to be!

    Read More

  • The Vanishing Authenticity of Birmingham

    Filed Under: Downtown Birmingham, Front Page, Get Involved, Potential-Proving

    Much of the “Birmingham character” that we appreciate and promote today is thanks to the many beautiful historic buildings and homes that still stand. Our concentration of historic structures is unique, and it’s an asset for our entire region’s economic development and growth, as that authenticity attracts people seeking sense of place and quality of life. But how do we ensure that the authenticity doesn’t begin to vanish as we continue to revive these historic structures?

    Read More