The East Lake District boasts many incredible assets, including Ruffner Mountain and East Lake Park. Husband-and-wife duo Amber and Stephen Tolbert have called East Lake home since 2012. They love their neighbors and community, and they knew this was the neighborhood where they should start their business.
“Our family had always wanted to run a family restaurant. Our gatherings always ended up in the kitchen around the table or around the person cooking. We are a family that loves to eat and connect,” said Amber. “My parents already had a vintage furniture business in Chelsea. When we saw that a combo space with two storefronts was available in East Lake, we jumped on it!”
And so East 59 Vintage and Café was born – as a pop-up in conjunction with REVIVE 1.0, REV’s first revitalization demonstration initiative in 2013. Now, East 59 is an anchor in an evolving part of East Lake, serving as a catalyst for creating vibrancy in the district.
The East 59 crew went on to win REV’s 2015 Big Pitch, Presented by PNC, for their elaborate concept to expand their business to include a highly-demanded event space. They secured a location across the street from their dual storefront, and everything was set to progress.
But, no one is immune to roadblocks, and the Tolberts encountered many. Plumbing issues, leaky roofs, delayed construction – you name it, they faced it. Their project was pushed well over budget and timeframe.
The Tolberts refused to take no for an answer and faced their challenges with daring problem solving. They took the project into their own hands and decided to turn the vintage store into an event space and to move the vintage furniture across the street to sell on weekends. Relentless in their pursuit of this business, it took a year and a half to complete the buildout and get permitted, but grand-opening day finally arrived in June 2015.
Almost three years later, East 59 has successfully hosted showers, dinners, private gatherings and even some weddings! East 59 has a very diverse base of loyal customers and dedicated team members, which has allowed the business to grow into a second café location inside the Hoover City Library and sparked the growth of their catering and event services.
The Tolberts hope that their business venture has promoted growth in East Lake.
“With a willing property manager and collective commercial vision, we believe that East Lake could really take off!” said Amber. “We are excited about all of the things that are happening in the city of Birmingham. We hope that these good things will trickle out to the urban neighborhoods that have so much history and character.”
The 30-60-90 plan is just one of the tools the Business Growth team uses to help future or existing entrepreneurs find their way.
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