Element and Vibe is an apparel company of the times. Owner Aisha Taylor says she creates bold messages that allow customers to wear their thoughts with pride. Taylor is currently selling those statements as a part of the first virtual Woodlawn Street Market. We caught up with her to ask a few questions about her experience thus far:

Q. What does Element and Vibe sell?

A; I sell message-based t-shirts that are grounded in equality and justice.

Q. How have your sales been in the wake of protests against the death of George Floyd, Breonna Taylor and others at the hand of police brutality?

A: They actually increased. So, I will say that they have certainly picked up, I think because people want to speak out and they might not always have the opportunity to do so vocally. But, if they can walk around with a statement or a message to share their inner thoughts, I think that our company provides them an opportunity to do that.

Q. Why do you think that your message t-shirts resonate with a lot of people?

A: Because they connect with a lot of emotion. Sometimes, they connect with fear, they connect with purpose. I just think there are a lot of different ways that they connect, and they connect with everyone. Our customer base is very diverse, so I think it allows people to be involved in some way. I just feel like the messages that we create resonate because they’re strong and powerful. They aren’t a lot of words, but the words that we do choose to put together connect with people because they allow them to be bold and vocal.

Q. You talked about the diversity of your customer base. Why do you think that so many people from different backgrounds feel welcome to rock your product?

A: I certainly don’t put off this exclusivity vibe. I give off an inclusive vibe. I want to include people. That’s who I am as a person. I never want to exclude anyone. If you believe in our messaging, regardless of who you are or your background, then, I want you in our tees.