Life Touch Massage might have temporarily closed its doors in response to COVID-19—but owner Lemar Storey is ready to maximize relationships with his customers in the meantime.

Storey (who is a former Big Pitch finalist, by the way!) says he’s grateful that most of his members have not paused or canceled their membership. But, of course, he needs a plan for delivering useful content to his client base, most if not all of whom are cooped up in their homes right now as Birmingham shelters in place. He’ll tell us all about it as he participates as a panelist in this week’s webinar (register below + watch the video above for more from this yaysayer)!


Retaining Your Business: Maximizing Your Customer Relationships During Disaster

Thursday, April 2 | 9-10 a.m. 

Led by Taylor Clark, REV’s Director of Business Growth & Recruitment 

Moderated By Trevor Newberry, Newberry Consulting (and former GM of Urban Standard) 

As social distancing mandates closures, not all models lend themselves to a clear e-commerce pivot. In this panel discussion, we’ll explore how to remain engaged, top of mind and relevant with your current customer base while acquiring new ones.  

Panelists include:

  • Tiffany Martin, Ignite Cycle
  • Luan Nguyen, Wheelhouse Academy
  • Lemar Storey, Life Touch Massage

Video link coming soon!

So how can he deliver wellness services normally delivered in person (and within 6 feet)? Storey is planning to engage his email list and social media as he expedites an app where existing members can access virtual classes and services. Storey will be rolling out virtual self-massage tutorials using a yoga mat and a lacrosse-style instrument, yoga, stretching techniques and personal training.

Pre-COVID-19, Storey had begun working on the buildout of a larger wellness center, which he still plans to launch after health experts say it’s safe to do business. And although the virus has obviously posed a challenge for many businesses in growth mode, Storey chooses to see the bright side of his specific situation.

“I could look at like I just spent $30,000 on a build-out and had to close the next week, but, at the same time, that’s paid for,” he said. “And I had already set up in my new lease that we had four months rent-free. … This is not going last forever. If I can maintain for a few months, which it looks like I can, I’ll be in a very good place.”


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