Life Touch Massage might have temporarily closed its doors in response to COVID-19—but owner Lemar Storey is ready to maximize relationships with his customers in the meantime.
Storey (who is a former Big Pitch finalist, by the way!) says he’s grateful that most of his members have not paused or canceled their membership. But, of course, he needs a plan for delivering useful content to his client base, most if not all of whom are cooped up in their homes right now as Birmingham shelters in place. He’ll tell us all about it as he participates as a panelist in this week’s webinar (register below + watch the video above for more from this yaysayer)!
FREE WEBINAR ALERT
Retaining Your Business: Maximizing Your Customer Relationships During Disaster
Thursday, April 2 | 9-10 a.m.
Led by Taylor Clark, REV’s Director of Business Growth & Recruitment
Moderated By Trevor Newberry, Newberry Consulting (and former GM of Urban Standard)
As social distancing mandates closures, not all models lend themselves to a clear e-commerce pivot. In this panel discussion, we’ll explore how to remain engaged, top of mind and relevant with your current customer base while acquiring new ones.
- Tiffany Martin, Ignite Cycle
Luan Nguyen, Wheelhouse Academy
- Lemar Storey, Life Touch Massage
Video link coming soon!
So how can he deliver wellness services normally delivered in person (and within 6 feet)? Storey is planning to engage his email list and social media as he expedites an app where existing members can access virtual classes and services. Storey will be rolling out virtual self-massage tutorials using a yoga mat and a lacrosse-style instrument, yoga, stretching techniques and personal training.
Pre-COVID-19, Storey had begun working on the buildout of a larger wellness center, which he still plans to launch after health experts say it’s safe to do business. And although the virus has obviously posed a challenge for many businesses in growth mode, Storey chooses to see the bright side of his specific situation.
“I could look at like I just spent $30,000 on a build-out and had to close the next week, but, at the same time, that’s paid for,” he said. “And I had already set up in my new lease that we had four months rent-free. … This is not going last forever. If I can maintain for a few months, which it looks like I can, I’ll be in a very good place.”
Birmingham’s entrepreneurial ecosystem is collaborating to rapidly create and implement programs to support small businesses like yours that are the fabric of a vibrant economy.
If you’ve been following REV for a while, you probably remember The Big Pitch Competitions we used to hold back in the day. The Big Pitch presented by PNC was essentially our own little version of Shark Tank. And a lot of your favorite local businesses that participated in this competition now have active retail storefronts that you can go check out. Let’s start with some of our finalists that are based in the City of Birmingham and see what they’ve been up to!
Have you been to Downtown Birmingham’s newest development located on 25th Street? If not, you need to head down there ASAP and check it out! This new single story development is a product of a collaboration between David Baker Architects (DBA) and Locke General Contractors, led by DBA’s very own Amanda Loper. It is intended to be a “collaborative commercial space in a catalyst development area of Birmingham.” Both DBA and Locke General Contractors will be tenants of the space, along with June Coffee Roasters, Zephyr Barber, and Last Call Baking Cooperative!
One of Birmingham’s many hidden treasures is the music scene downtown. The sheer volume of concert venues we have in downtown Birmingham is something most people aren’t even aware of – but it really is remarkable! There is truly something for everyone, whether you’re into the smaller, more intimate venues or the large-scale venues for those big name artists. Keep reading to check out some of the cool venues downtown Birmingham has to offer.