By Taylor Clark Jacobson
REV Director of Recruitment & Growth
“Find a need and fill it.” — AG Gaston
Successful, profitable and competitive business models are built upon this super simple principle. To create a business is to serve a customer need; and while it may seem like an uncertain time to embark on a startup journey, I think it’s an awesome moment in time to do just that. In many ways, COVID has hit pause. We personally and collectively have an opportunity to reflect and to reimagine the future.
Coronavirus has created needs and uncovered others. We, as a community, have an opportunity to respond. If you’re wondering if now is your moment to pursue your small business dream, we have a 20–step checklist to get you started and we’ve got your back along the way. Here’s more of what to expect from the checklist:
Identify your WHY & solidify your company’s core values
Consider why you’re starting this business and how your customers will feel about your product. The keyword here is “feel.” People don’t buy what you do, they buy why you do it. Your personal why is an important piece of building a worthy product, a company and a brand. Your brand story should start with why. What do you believe and how does your product or service reflect that? What are you selling and how are you selling it?
What do you value and how will your company be a reflection of that? Think about how you’ll build trust with your customers. People buy from companies that share their values and beliefs. Write them down and let them guide you along the way. This will be your north star as you navigate the often treacherous path of entrepreneurs.
DOWNLOAD THE 20-STEP CHECKLIST
Determine your Minimum Viable Product
Your vision may be huge, but everyone has to start somewhere. Determine the simplest product requiring the least investment and create a plan for getting to your first sale to begin gaining customer feedback quickly.
Start with the numbers
Draft a startup budget to clearly see what it will take to get your small business dream off the ground. Consider your startup expenses first and where you’ll find the resources to get started.
WANT TO LEARN MORE?
Sign up for the 20 Steps to Launching Your Small Business webinar!
When: Tuesday, Oct. 27 5 p.m.-6 p.m.
Schedule one-on-one coaching at bizgrowth@revbirmingham.org
Related News
-
Downtown Birmingham has so much to offer!
Filed Under: Downtown Birmingham, Front Page, Uncategorized
We’ve talked about sports, but downtown has so much more to offer! Downtown Birmingham has so many experiences in store for you, which can also turn into life-long memories. And lucky for you, we’ve created a tool to make all that exploring so much easier!
-
How Magic City Harvest is working towards ending food waste & hunger in Birmingham
Filed Under: Birmingham Food & Drink, Front Page, Get Involved
Ever host an event where you ordered way too much food and end up with more leftovers than you can even fathom? We’ve been there too – until we learned about Magic City Harvest! Magic City Harvest is an organization working towards ending food waste & hunger in the Magic City. They acquire perishable food from schools, wholesale food distributors, restaurants, caterers, churches, event venues and grocery stores to donate to 30 community partners on the frontlines feeding the city’s hungry neighbors.
-
Celebrating the Birmingham Green Refresh with a (20th) Street Party!
Filed Under: Downtown Birmingham, Front Page, Potential-Proving
We are approaching the finish line for the 20th Street Refresh, which calls for a celebration – and you’re invited! The City Center Business Improvement District (BID), funded by downtown property owners, is partnering with the City of Birmingham and REV Birmingham to celebrate a refreshed Birmingham Green. Come join the party on May 20th from 4 to 8 p.m (with a special celebration happening at 6 p.m.)!