By Taylor Clark Jacobson
REV Director of Recruitment & Growth
“Find a need and fill it.” — AG Gaston
Successful, profitable and competitive business models are built upon this super simple principle. To create a business is to serve a customer need; and while it may seem like an uncertain time to embark on a startup journey, I think it’s an awesome moment in time to do just that. In many ways, COVID has hit pause. We personally and collectively have an opportunity to reflect and to reimagine the future.
Coronavirus has created needs and uncovered others. We, as a community, have an opportunity to respond. If you’re wondering if now is your moment to pursue your small business dream, we have a 20–step checklist to get you started and we’ve got your back along the way. Here’s more of what to expect from the checklist:
Identify your WHY & solidify your company’s core values
Consider why you’re starting this business and how your customers will feel about your product. The keyword here is “feel.” People don’t buy what you do, they buy why you do it. Your personal why is an important piece of building a worthy product, a company and a brand. Your brand story should start with why. What do you believe and how does your product or service reflect that? What are you selling and how are you selling it?
What do you value and how will your company be a reflection of that? Think about how you’ll build trust with your customers. People buy from companies that share their values and beliefs. Write them down and let them guide you along the way. This will be your north star as you navigate the often treacherous path of entrepreneurs.
Determine your Minimum Viable Product
Your vision may be huge, but everyone has to start somewhere. Determine the simplest product requiring the least investment and create a plan for getting to your first sale to begin gaining customer feedback quickly.
Start with the numbers
Draft a startup budget to clearly see what it will take to get your small business dream off the ground. Consider your startup expenses first and where you’ll find the resources to get started.
WANT TO LEARN MORE?
Sign up for the 20 Steps to Launching Your Small Business webinar!
When: Tuesday, Oct. 27 5 p.m.-6 p.m.
Schedule one-on-one coaching at email@example.com
It’s officially spooky season and the Innovation Depot is wasting no time getting into the Halloween spirit! They are hosting their first ever “Tech or Treat” event on Thursday, October 28 from 3:30 to 6:00 p.m. The event is free and open to the public – what better way to kick off Hallo-weekend?!
Downtown Birmingham is full of beautiful buildings, both new and old! A good portion of those buildings consist of churches, and while many of them are beautiful to look at, they also have a rich history that often gets overlooked.
It’s a busy week in Woodlawn! Here is the ultimate guide to everything happening this week from the relaunch of Woodlawn Marketplace (with some new vendors – whoop whoop!) to new business openings. If you’re looking for something to keep you busy this weekend make sure to come out and join the festivities!