What’s the most surprising thing you’ve learned throughout the process so far? 

Realizing that whether I win or lose, I have done the footwork necessary to make my business more successful. Through this process, I’ve proven to myself that I have what it takes to expand and become a mentor to others. 

Outside of the prize, what are you hoping to gain from participating in The Big Pitch? 

I’m hoping to gain insight into the most economical next step to expand my brand while maintaining my commitment to creating vibrancy within the city of Birmingham. I also hope to establish business connections/mentors that will serve as resources in the years to come. 

What do you want people to remember most about your business? 

We are a small family-owned business born and raised in the city of Birmingham with an American Success Story obtained through, authenticity, passion, and faith. Through hard work and sacrifice, we’ve been able to positively influence the culture within the city. We have dedicated customers, who keep coming back for more, hence the name Encore. We have our fingerprint on a market that is sure to create vibrancy within the city of Birmingham; as our brand already pulsates throughout the Magic City.

If given the opportunity, it would be a natural step to continue growth within a city that has had a positive influence in my life and who’s mission aligns with mine, which is to create vibrancy and increase foot traffic in the Magic City.