What do customers want to hear? That brands and businesses have their best interests at heart. The brands placing communities first will be remembered long after the COVID-19 pandemic is over, explained Ally Clokey, Senior Strategist of Big Communications during our Communicating Reopen to Instill Customer Confidence. According to her, that message falls under five categories:

  • Empathy
  • Flexibility
  • Transparency
  • Freedom
  • Hope

Learn more from Clokey about the different types of consumers and how to communicate these themes to them by watching the full webinar above!

We, with help from partners, have put together virtual programming to support you during this time of disaster recovery. Replays are available for all of our virtual webinars.


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