What do customers want to hear? That brands and businesses have their best interests at heart. The brands placing communities first will be remembered long after the COVID-19 pandemic is over, explained Ally Clokey, Senior Strategist of Big Communications during our Communicating Reopen to Instill Customer Confidence. According to her, that message falls under five categories:
- Empathy
- Flexibility
- Transparency
- Freedom
- Hope
Learn more from Clokey about the different types of consumers and how to communicate these themes to them by watching the full webinar above!
We, with help from partners, have put together virtual programming to support you during this time of disaster recovery. Replays are available for all of our virtual webinars.
Related News
-
Beyond the beauty of Downtown Birmingham's Churches
Filed Under: Downtown Birmingham, Front Page, Yaysayers
Downtown Birmingham is full of beautiful buildings, both new and old! A good portion of those buildings consist of churches, and while many of them are beautiful to look at, they also have a rich history that often gets overlooked.
-
A guide to the ultimate week in Woodlawn
Filed Under: Filling Vacant Spaces, Front Page, Small Business, Uncategorized, Woodlawn, Woodlawn Street Market
It’s a busy week in Woodlawn! Here is the ultimate guide to everything happening this week from the relaunch of Woodlawn Marketplace (with some new vendors – whoop whoop!) to new business openings. If you’re looking for something to keep you busy this weekend make sure to come out and join the festivities!
-
What owning a brick and mortar has taught Bridge + Root's Aisha Taylor
Filed Under: Business-Proving, Downtown Birmingham, Front Page, Potential-Proving, Small Business
Aisha Taylor, owner of Bridge + Root, shares eight of the most valuable lessons she has learned since opening her brick and mortar store this summer!