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REV Birmingham > Request for Proposals: BikeShare Branding

Request for Proposals: BikeShare Branding

REV Birmingham (REV), in partnership with Regional Planning Commission of Greater Birmingham (RPCGB) and The City of Birmingham (COB), is seeking a response to this Request for Proposals (RFP) from branding consultants for the development of a comprehensive brand for the BikeShare system.

REV is looking for the selected consultant to complete the following:

Brand strategy –research, positioning and messaging

  • Develop a brand strategy that specifies the organization’s primary audiences, brand values, personality, value proposition, brand positioning and brand promise

Brand identity

  • Lead the development of a name for the BikeShare system through stakeholder engagement
  • Create a tagline for the system
  • Establish a new visual identity for the system and visual identity standards

Internal and external launch plan

  • Develop marketing collateral (this may include web design concepts, mobile design concepts, membership card design, brochures, letterhead, business cards, direct mail/email pieces, promotional items, digital newsletter, ad panels, etc.)
  • Develop launch strategy in concert with REV communications staff

Strategy for evaluating and measuring results
Present periodic summary reports to REV

The following is the anticipated schedule for the RFP process. REV reserves the right to modify any part of this schedule.

  • RFP Release March 2, 2015
  • Proposals Due March 20, 2015 Review of RFPs & Firm Selection March/April 2015 Execute Contract Early April 2015
  • Project Initiation April 2015
  • Project Completion No later than June 2015

REV Bikeshare Branding RFP

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