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REV Birmingham Announces REVIVE: Pop-Up Competition Project Winners

35 Local Artists and Entrepreneurs to Fill Vacant Retail Space this October


BIRMINGHAM, Ala. (September 9, 2013) REV Birmingham has announced its Pop-Up Project competition winners that will activate storefronts, drive foot traffic and create unique pop-up retail establishments and art installations throughout five commercial districts this October. The contest was part of the recently announced REVIVE initiative. The goal of REVIVE is to demonstrate urban revitalization strategies by transforming Birmingham’s urban villages into retail and cultural destinations.

More than 50 proposals were submitted from Birmingham’s entrepreneurial and creative communities. Contest winners will inhabit empty spaces Downtown on 3rd Avenue North, in East Lake, Ensley, Five Points South and Woodlawn. The REVIVE Pop-Up Project roster includes a dynamic array of retail pop-up destinations, including food, art, fashion and more. Culturally focused pop-up stores will feature local artists, paintings, collaborative gallery pieces, dance performances, photography, multimedia, sculpture and community engagement pieces.

The REVIVE team has partnered with Regional Planning Commission of Greater Birmingham (RPCGB) and others to identify vacant retail storefronts in order to fill them with short-term retail and  art installations. Applicants were encouraged to incorporate retail, the arts, food, or any element that drives foot traffic to the target areas.

From September 30th to October 4th, REVIVE will kick off its first Pop-Up Project on the 1900-block of 3rd Avenue North. The week will feature a strong push to drive downtown workers and residents to WALK+EAT+SHOP in the area.

REVIVE: The Street Life Project is a month-long, collaborative initiative to activate empty storefronts, generate foot traffic and organize street-level improvements to restore interest in five target commercial districts in Birmingham. The campaign will launch September 30th, and will demonstrate revitalization strategies like pop-up shops, streetscape improvements and placemaking efforts that showcase what Birmingham’s urban commercial districts can be. REVIVE 2013 will focus on five urban villages: 3rd Avenue North from 19th to 20th Street, East Lake,  Ensley, Five Points South and Woodlawn. Sponsors include PNC, Regional Planning Commission of Greater Birmingham, the Woodlawn Foundation,  Leitman-Perlman, Inc., Wiggins Childs Quinn & Pantazis LLC, Gresham, Smith and Partners, Bright House Networks and Public Radio WBHM 90.3 FM.

To view the full list of Pop-Up Project winners and for more information about REVIVE: The Street Project, visit REVIVEBirmingham.com.  To find out how your business/organization can be a part of the REVOLUTION, contact REV by email at REVIVE@revbirmingham.org. To volunteer, email volunteer@revbirmingham.org.

REV Birmingham (REV) revitalizes places and energizes business to create vibrancy in the City of Birmingham. REV is an economic development organization that stimulates business growth and improves quality of life in Birmingham’s City Center and its Neighborhood Commercial Centers. REV is a private-public partnership that was formed in 2012 by the strategic merger of Operation New Birmingham and Main Street Birmingham. For more information visit www.revbirmingham.org.             # # #


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