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REV Birmingham Seeks Pop-Up Shop concepts for October REVIVE Initiative

REV Birmingham Seeks Pop-Up Shop concepts for October REVIVE Initiative

REV Calls Local Artists and Entrepreneurs to Fill Vacant Retail Space


BIRMINGHAM, Ala. (August 5, 2013) REV Birmingham is accepting proposals from local artists, entrepreneurs and existing businesses to activate storefronts, drive foot traffic and create unique pop-up retail establishments and art installations in five commercial districts this October. The contest is part of the recently announced REVIVE initiative. The goal of REVIVE  is to demonstrate urban revitalization strategies by transforming Birmingham’s urban villages into retail and cultural destinations.


The REVIVE team has partnered with Regional Planning Commission of Greater Birmingham (RPCGB) and others to identify vacant retail storefronts and fill them with short-term retail and  art installations. Applicants are encouraged to incorporate retail, the arts, food, or any element that drives foot traffic to the target areas in some way. September 30th – October 4th, REVIVE will kick off its first Pop-Up Project by taking over the city-block of 3rd Avenue North.


“Partnering with Rev Birmingham and other organizations to bring Pop-Up initiatives to our communities enhances the potential for economic growth in these areas,” says Lindsey West, Deputy Director of Operations at Regional Planning Commission of Greater Birmingham. “It is promising to see vacant storefronts and virtually empty sidewalks activate overnight into hip places to eat, shop, and play.”



Pop-Up Project RFP Launch: Monday, August 5, 2013

Proposal submission deadline: Friday, August 16, 2013

Winning Pop-Up participants notified: Friday, August 23, 2013

Winning participants and space assignments announced: Monday, September 2, 2013


Proposals will be accepted online at REVIVEBirmingham.com. Questions concerning the RFP can be emailed to revive@revbirmingham.org.


REVIVE: The Street Life Project is a month-long, collaborative initiative to activate empty storefronts, generate foot traffic and organize street-level improvements to restore interest in five target commercial districts in Birmingham. The campaign will launch September 30th, and will demonstrate revitalization strategies like pop-up shops, streetscape improvements and placemaking efforts that showcase what Birmingham’s urban commercial districts can be. REVIVE 2013 will focus on five urban villages: 3rd Ave. North from 19th to 20th Street, East Lake,  Ensley, Five Points South and Woodlawn. Sponsors to date include Gresham, Smith and Partners, Regional Planning Commission of Greater Birmingham and Woodlawn Foundation.


For more information about REVIVE: The Street Project, visit REVIVEBirmingham.com. To volunteer or find out how your business/organization can be a part of the REVOLUTION, contact REV by email at REVIVE@revbirmingham.org.


REV Birmingham (REV) revitalizes places and energizes business to create vibrancy in the City of Birmingham. REV is an economic development organization that stimulates business growth and improves quality of life in Birmingham’s City Center and its Neighborhood Commercial Centers. REV is a private-public partnership that was formed in 2012 by the strategic merger of Operation New Birmingham and Main Street Birmingham. For more information visit www.revbirmingham.org.

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