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REV Birmingham > The Urban Food Project > 2014 Year in Review

2014 Year in Review

2014 Year in Review

Urban Food Proj. Farmers 011A

We’ve had a busy year at the Urban Food Project! New staff, funding, donations and continual community support contributed to great strides this year. We could not have done any of this without the support of the Birmingham community and we look forward to another year of exciting progress. Check out some of our proudest moments below…


Supply and Distribution Growth

  • Urban Food Proj. Distribution 014AREV’s farmer network has grown by 15 producers.
  • We are now offering more than 65 products with multiple varieties of fruit veggies, herbs, nuts, grains, and honey.
  • We hosted a new workshop – ‘Salad Greens: From Seed to Market’ – to help farmers meet market demand for tender, tasty salad greens.
  • 18 new restaurants have joined our distribution route.
  • Our sales from distribution have increased 62% over last year.
  • We’ve helped generate more than $35k for Alabama farmers.
  • 5 corner stores in low-income food deserts are successfully and profitably selling produce.
  • We have offered over 35 different products in our partner corner stores over the course of the year.
  • We’ve helped generate an average of $400 in revenue monthly for our partner corner stores with an average increase of 30% each month.
  • REV’s Urban Food Chef Corps volunteers have held 10 healthy cooking demonstrations in our partner corner stores.


Funding and Program Sustainability

  • An AmeriCorps grant for 3 new Vista positions has increased our program sustainability.
  • Our seasonal driver position was funded thanks to Whole Foods 5% Day.
  • Support from the Bruno Foundation made store onboarding, owner training, and in store marketing possible.
  • IMG_7829With funding from AARP for Farm Fresh Cooking Class REV sourced 210 AL grown fruit and veggies bags for 30 participants over the 6 week course.
  • AARP also funded our Chef Corp Cooking Demo Kit to support monthly cooking demos in participating stores.
  • Pulitzer nominated photographer, Walt Stricklin graciously donated his time and artistry to create a photo story documenting Alabama Farms to your Table.
  • REV Birmingham’s Urban Food Project recognized by James Beard Foundation and Food Tank as a Featured Organization in the inaugural Good Food Org Guide.
  • USDA grant of $100k will fund our new truck as well as the logistics and delivery position.
  • We received grant money to strengthen Farm to Corner Store and nutrition education efforts in 2015 through our partnership in UAB’s 3 year CDC grant.
  • Special thanks to Magic City Harvest for keeping us on the road all year with a reliable refrigerated truck.

We have big plans for 2015 – growing our farmer network, expanding our neighborhood reach through Farm to Corner Store and hiring a couple new positions. Stay tuned for our progress. If you’re not receiving our newsletter, sign up here.

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