- By Brent Godwin
- It seems that the Revive Birmingham project–establishing pop-up retail and art shops in underutilized neighborhoods of the city to show what business revival could look like–is having the desired effect.
So far, three pop-up businesses have announced plans to stay around after the month-long Revive initiative is over.
We’ve previously written about one of those, East 59 Coffee, which is opening in East Lake next year.
In a recent tweet, popular fresh food market Freshfully posted a picture of a message written on the window of its pop-up shop in downtown Birmingham. The message was simple, “Yes! We are staying!”
Freshfully, part of the rejuvenation of the Avondale neighborhood in 2012, will have its second store at 1914 Third Ave. North, sharing it with fellow pop-up shop Harold & MOD, according to AL.com.
Harold & MOD sells vintage clothing and also carries clothing and accessories from other Birmingham companies Yellowhammer Creative, Alabama Funk and Little Forest.
Going on throughout the month of October, Revive Birmingham has drawn foot traffic into downtown, East Lake and Ensley. It is in Five Points South this week and plans to have pop-up shops in Woodlawn next week