BIRMINGHAM, Ala. (November 15, 2012) – REV Birmingham, an economic development agency formed by the merger of Operation New Birmingham (ONB) and Main Street Birmingham, has announced its name and new strategy for moving the city forward. REV Birmingham’s mission will be to revitalize spaces and energize business to create vibrancy in the City of Birmingham. REV will accomplish this through four strategies: City Center Revitalization, Neighborhood Center Revitalization, Business Growth and Innovation, and Catalytic Development.
“The staffs of ONB and Main Street Birmingham have had great success working in these four areas and we’re going to build on that success,” said REV Birmingham CEO David Fleming. “In recent years, from the Birmingham Comprehensive Plan to Blueprint Birmingham, our community has done a lot of planning. REV Birmingham is going to be an agency of implementation, bringing ideas from those plans to fruition.”
In the City Center, REV’s strategy will focus on filling the gaps between anchor properties like McWane Center or the new Regions Park. In Neighborhood Centers, REV will implement the National Main Street Program’s Four Point Approach® of organization, promotion, design and economic restructuring. REV Birmingham will launch an expanded Business Growth and Innovation program in 2013, and is beginning work on Catalytic Development projects in Ensley and Woodlawn.
“We’ve pulled together a talented team and we’ve got a solid plan. I’m inviting the business community to join as investors in an organization that will make a visible difference in Birmingham’s economy,” said REV Birmingham Board Chair Bill Horton.