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The Urban Food Project Named Beneficiary of Next Whole Foods 5% Day

April 9th Fundraiser Helps REV Birmingham Expand Healthy Food Access to Low-Income Communities


Whole Food has named The Urban Food Project – a REV Birmingham local and healthy food advocacy program — as the next beneficiary of Whole Foods 5% Day. Next Wednesday, April 9th, a portion of all sales will be donated to sustain and expand The Urban Food Project’s business assistance and local produce distribution efforts. 


“Proceeds from this fundraiser are going to make a serious impact in our ability to provide healthy food access in food deserts across the city,” said Taylor Clark, Manager of REV Birmingham’s Urban Food Project. “More specifically, this is going to create a part-time delivery driver job supporting the Urban Food Project’s expanded distribution of Alabama-grown produce to Birmingham’s best restaurants and corner stores in low income communities this summer. These purchases means more corner stores in low-income communities and more Birmingham restaurants receive produce grown by Alabama farmers.”


Area residents, workers and passersby are encouraged to do their shopping at the Whole Foods Birmingham/Mountainbrook (located at 3100 Cahaba Village Plaza) that Wednesday.


As an added touch, local supporters of the Urban Food Project will bag groceries for guests that day. Whole Foods will also feature interactive cooking demos and specially marked product tags to promote Alabama-grown and locally-manufactured goods throughout the store.


Through the Urban Food Project, REV Birmingham assists farmers, retailers, restaurants and community organizations in producing, purchasing, selling and promoting Alabama-grown produce. We buy and distribute locally grown produce weekly to corner stores in food deserts, restaurants and high-end retailers. This local food distribution system creates healthy food access for the 88,000 Birmingham residents living in food deserts., while positioning REV as an accessible business assistance resource to food-related businesses. Assisting producers to meet high-volume market demand ultimately improves the availability and affordability of healthy foods at markets, retailers and restaurants. For more information, visit www.TheUrbanFoodProject.org.

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