Magic City Match was an initiative led by REV Birmingham and powered by Prosper to match Black-owned businesses with Birmingham brick-and-mortar spaces where they could thrive. After a successful pilot program in 2022, Magic City Match was refined for new seasons in 2023 and 2024 to meet business owners where they were, with custom program offerings for three different stages of business growth. 

Awardees were selected based on strength of business plan and financial model, experience, and potential to succeed in brick-and-mortar space. We’re so excited to see what these deserving entrepreneurs will do!

116 Applicants

27 Awardees

$450k Awarded

2024 Magic City Match Awardees

Open Stage 

Danielle Hines
Creed63 at McCoy 

Natasha Spriggs
Johin’na 

Mwannasheria Edwards
Modern Beauty by Mwannasheria 

Colette Lewis
The Toasted Yolk Café 

Grow Stage

Sharon Hill
3 Daughters Beauty Supply  

Patrick Packer
Datus Henry CBD 

Abra Barnes
The Avondale Sugar Shack  

2023 Magic City Match Awardees

Ready Stage | Entrepreneur Track 

Crystal Mullen-Johnson
Strive Counseling Services, LLC 

Keyarah Smith
Road2 Financial Freedom Inc 

Hermione Carnes
Hermione Alease’s Edibles, LLC 

L’Tryce Slade
Slade Land Use, Environmental, and Transportation Planning  

Patricia Worford
Pat’s Prime Cleaning Services 

Lensey King Jr.
Electrical Maintenance & Troubleshooting LLC 

Dr. Jennifer S. Campbell and Dr. Pauline K. Long
MedsPLUS Consulting  

Dennis Echoles
D ECHOLES LLC DBA Amber’s Desserts 

Wynell Gilbert and Nedonna Cooper
Tutor Nation Tutoring Solutions Inc.  

Stacie Jones
Stacie Latrelle, LLC  

Kenya Staples
Dear Sunday Skincare 

Emondre Johnson
The Bark Park  

Trenton Lumpkin
TRI-AURIC STUDIOS 

Angel Callens
Change of Plans 

CaTonya Scott
D5 Tax Services 

Ready Stage | Property Owner Track

Kathy Scarbrough
Mighty Muscles Facilities Mgt 

Tim Clay
T&P Realty Ventures LLC 

Grow Stage 

Aisha Taylor
Bridge + Root 

Alycia Levels-Moore
POLARIS  

Lemar Storey
Life Touch Massage