Magic City Match is an initiative led by REV Birmingham and powered by Prosper to match Black-owned businesses with Birmingham brick-and-mortar spaces where they can thrive. After a successful pilot program in 2022, Magic City Match has been refined for a new season to meet business owners where they are, with custom program offerings for three different stages of business growth.
Qualifying businesses for all stages of the program must be majority-owned by entrepreneurs who identify as Black American Descendants of Slavery. Learn more about the inaugural awardees from the program’s 2022 iteration here.
2024 Magic City Match Awardees
Congratulations to the newest round of Magic City Match recipients! Awardees were selected based on strength of business plan and financial model, experience, and potential to succeed in brick-and-mortar space. We’re so excited to see what these deserving entrepreneurs will do!
Open Stage
- Colette Lewis, The Toasted Yolk Café
- Danielle Hines, CREED63 at McCoy
- Natasha Spriggs and Shun Love, Johin’na LLC
- Mwannasheria Edwards, Modern Beauty By Mwannasheria
Grow Stage
- Abra Barnes, The Avondale Sugar Shack
- Patrick Packer, Datus Henry Industries, LLC
- Sharon Hill, 3 Daughters Beauty Supply
- LaRoyce Burrough-Marsh, d’Trespa Consignment & Vintage Boutique
What stage is my business?
Stage 1: Ready
If you are a Black entrepreneur who…
- Owns a for-profit business that is not yet located in a brick-and-mortar space;
- Has been in business for at least one year;
- Has generated verifiable business revenue within the last twelve months; and
- Desires to open in a brick-and-mortar location within the Birmingham city limits in the next 6-24 months
… Apply for Magic City Match’s Ready stage entrepreneur track! The Ready stage entrepreneur track will award a total of $100,000 to up to 15 entrepreneurs (approximately $5,000 – $10,000 value per entrepreneur) to pay professional service providers, including accountants, marketing professionals, lawyers, and more. Ready stage winners also receive free business coaching, real estate assistance, and financial education to ready them for brick-and-mortar success.
Applications are closed.
Looking to learn more? Our team held a virtual application workshop to review the program, discuss qualifications and important dates, and walk through the entire application process. This workshop was recorded and is available for viewing at the link below.
OR
If you are a Black property owner with:
A vacant or underutilized commercial property within the City of Birmingham that is up to date on taxes and water bills and does not have any unresolved summons/citations from the Birmingham Environmental Court
…Apply for Magic City Match’s Ready stage property owner track! The Ready stage property owner track will award a total of $50,000 to up to five property owners (approximately $10,000 value per property owner) for property assessments, surveys, title searches, and appraisals. Property owners will also receive market analysis, resources to help draft a lease and identify potential tenants, and connections to a financial partner to discuss lending options for renovation.
Applications are closed.
Looking to learn more? Our team held a virtual application workshop to review the program, discuss qualifications and important dates, and walk through the entire application process. This workshop was recorded and is available for viewing at the link below.
(Pictured – Jay Johnson, 2022 Magic City Match Awardee)
Stage 2: Open
If you are a Black business owner with a brick-and-mortar space identified, but you need additional funding to open your business, apply for the Open stage.
In order to qualify for the Open Stage, applicants must meet the following criteria:
- Owner of a for-profit business that has not yet opened in a brick-and-mortar space
- Brick-and-mortar space identified within the City of Birmingham, with a letter of intent or contract
- Must be able to upload a project plan for business opening with a fully loaded project budget AND a business plan or pitch deck complete with financial projections
- Business must be able to demonstrate capital readiness
The Open stage will award a total of $250,000 in grants to up to five small businesses. Open stage winners also receive connections to lending partners if needed and PR support for the business opening.
Applications are closed.
Looking to learn more? Our team held a virtual application workshop to review the program, discuss qualifications and important dates, and walk through the entire application process. This workshop was recorded and is available for viewing at the link below.
Stage 3: Grow
If you are a Black business owner who has…
- A business located in a brick-and-mortar space in the city of Birmingham that has been open for at least one year
- The ability to share two years of business tax returns to demonstrate capital readiness
- Plans to sustain and/or grow your business over the next 3 years; and
- A need for small grant funding or assistance from professional service providers to achieve your goals
… Apply for Magic City Match’s Grow stage! The Grow stage will award a total of $50,000 to up to ten businesses either for small grants (up to $5,000), or funding for professional service providers. Grow stage winners also receive business coaching from REV Birmingham and financial education and connection to lending resources as needed.
Applications are closed.
Looking to learn more? Our team held a virtual application workshop to review the program, discuss qualifications and important dates, and walk through the entire application process. This workshop was recorded and is available for viewing at the link below.
Need more information?
If you still have questions or want to learn more, sign up for our office hours or email magiccitymatch@revbirmingham.org. For full program details check out the guidelines below.