By David Fleming
President & CEO, REV Birmingham 

We, as humans, love routines. Their familiar structure is comforting because we know what to expect and what to do next.   

But, across the world, the COVID-19 pandemic is pushing us out of our routines. Based on recommendations from the World Health Organization (WHO) and the U.S. Centers for Disease Control (CDC), we are making hard decisions to keep ourselves and our families safe. And we’re also working to figure out what to do next.  

Here’s the silver lining of COVID-19: Hard times push humans to innovate.  

You may have seen the Washington Post’s history lesson on the birth of Isaac Newton’s theories on optics, gravity and motion (oh, and also calculus!) – which he began when he self-quarantined during the Great Plague of London in 1665 

We don’t have plans to add any new math to the mix, but we do plan to use this time wisely and practice one of REV’s favorite core values: Daring Problem Solving. REV’s team is actively planning for how to address the short-term challenges our partners and clients are facing, and we’re already planning for how to ensure that, on the other side of social distancing and quarantines, our city is the most vibrant Birmingham it can be.  

  • We’re involved in conversations with partners in City Hall and across the community about how we can organize to support Birmingham’s physical and economic health. #BhamStrong is a movement–fueled by private, public, and civic leadership–to facilitate Birmingham’s resilience during the Coronavirus outbreak. You can text BHMCOVID to 888-777 to receive updates about COVID-19 in our community. If you believe your small business will be affected, I encourage you to take the survey at to help this group gather information about Birmingham businesses’ needs in the coming weeks. 
  • We’re in contact with the Small Business Administration about federal resources available to small business owners. Learn more about the SBA’s COVID-19 response here. 
  • We’re reaching out to all of our small business clients who may be impacted to schedule one-on-one coaching sessions (via Zoom) to understand their individual concerns, and we’ll do our best to help creatively problemsolve our way through some of the challenges they’re currently facing. 
  • We are working with CAP, its homeless outreach team and our partners at One Roof to address challenges facing downtown’s homeless community. Our teams have identified sanitation and education as gaps, and we’re actively working to bridge them.


  • Our own team is working remotely and embracing new tools to increase communication and productivity amid social distancing.  
  • And finally, we’re postponing several events that would bring together crowds of people until after the COVID-19 threat has passed. Woodlawn Street Market on April 4 and Upswing launch on April 2 will no longer happen on those dates. We’ll set new dates when timelines are clearer from the WHO and CDC. And, this is important – when we come back, we will come back stronger than ever and invite you to support the makers, starters and dreamers who will need a local customer base more than ever! 

We may be out of our routines right now, but we will emerge from this challenge a stronger, more vibrant city because of how we’re innovating right now. Let’s wash our hands and do this! #YayBham


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