Creating a virtual market space has long been a goal for the Woodlawn Street Market team. When in-person markets were postponed, the team redirected their energy from event prep to building out the virtual market concept.  

“This market is a starting place for many entrepreneurs,” said Fox. “So coordinating a virtual market took extra time and technical assistance to ensure the online version is just as approachable for our vendors as our live market.”  

Fox and REV’s Business Growth team have been consulting with WSM vendors who were previously lacking a way for customers to shop online and have been connecting them with service providers for help with e-commerce and graphic design. Tahnee Eliot, an owner of a small Texas boutique, and Ryder Richards, Creative Director at Retail Strategies, donated their time to help several vendors build their first web stores. 

“A virtual Woodlawn Street Market gives us a whole new way to engage with Birmingham’s entrepreneurial community,” said Taylor Clark Jacobson, REV’s Director of Business Recruitment and Growth. “A tangible platform like this combined with the market schedule gives us an easy framework to communicate and work with vendors in growth mode.”  

Even after vendors and shoppers can meet face-to-face at the market again, the virtual Woodlawn Street Market will continue to feature vendors and encourage local shopping between market dates.  

Shoppers can browse local makers as well as a few brick-and-mortar Woodlawn businesses that line the physical market space beginning Saturday, June 13 at woodlawnstreetmarket.com. Follow Woodlawn Street Market on Facebook and Instagram for updates throughout and between market seasons. Questions? Contact Rebekah Fox at woodlawnstreetmarket@gmail.com.