It's right there in our mission.

REV creates vibrant commercial districts.

Why? Because vibrant business districts are hubs of cultural commerce. They create a cool factor that enhances our lives and helps attract and retain talent and business to our region.

REV focuses our work in two main areas within the city of Birmingham.


REV’s work in Woodlawn is designed to propel equitable entrepreneurship. By working closely with community facilitators and volunteer groups, REV is empowering and supporting engaged residents on projects like facade improvements in the Woodlawn business district that reduce blight and improve design.

Since 2014, Woodlawn’s 55th Place has been the site of Woodlawn Street Market, an event that creates a platform for budding entrepreneurs and that brings new audiences to Woodlawn to experience its renaissance.

Oh — also, REV’s office is in Woodlawn; come see us at SocialVenture!

More about Woodlawn


With lots of input from downtown Birmingham stakeholders, REV is driving vibrancy in Downtown with a refreshed CAP Clean & Safe program, enhanced design of public spaces, the filling of vacant spaces and coordination of downtown branding.

REV manages the CAP program, whose Safety Ambassadors are downtown for you to keep things clean and safe. They help improve your City Center experience, from picking up litter from your sidewalks to helping you find parking or the perfect place to eat.

REV consults with developers who are adaptively reusing downtown’s buildings, as well as many small business owners who ultimately fill vacant spaces (both in the City Center and in neighborhood business districts). Our team provides context for specific districts and connects people with the resources and incentives they need to realize their dreams.

Value of Downtown


  • The Importance of Downtown

    Filed Under: Downtown Birmingham, Front Page, Yaysayers

    “As the literal and figurative heart of their cities, downtowns represent and welcome residents, employees, and visitors from all walks of life,” says David Downey, President and CEO of the International Downtown Association (IDA), as he discusses the importance of downtown and the role it plays in keeping the vibrancy alive in our city centers!

    Read More

  • Appreciating the Value of Birmingham

    Filed Under: Business-Proving, Front Page, Yaysayers

    Medical Properties Trust, our vitality sponsor for the Value of Downtown Report, is here to discuss how Birmingham has laid the foundation for you to grow your healthcare business. With its well-known healthcare systems and diverse communities rich in history and culture – the Magic City is the place you need to be!

    Read More

  • The Vanishing Authenticity of Birmingham

    Filed Under: Downtown Birmingham, Front Page, Get Involved, Potential-Proving

    Much of the “Birmingham character” that we appreciate and promote today is thanks to the many beautiful historic buildings and homes that still stand. Our concentration of historic structures is unique, and it’s an asset for our entire region’s economic development and growth, as that authenticity attracts people seeking sense of place and quality of life. But how do we ensure that the authenticity doesn’t begin to vanish as we continue to revive these historic structures?

    Read More

How do we do place-based revitalization?

At the forefront of all of our place-based work is this core value: community leads, design feeds. That means we appreciate that each district is unique, with entirely different personalities, needs and definitions of impact. We examine every little piece of a community and work with stakeholders from business owners to neighborhood associations to government (and many more) to agree on a vision and design strategies that fuel it.

Based on the National Main Street Center’s best practices, REV’s place-based approach to revitalization in Birmingham can be applied differently based on what communities need. Here’s our recipe for creating for downtowns with a cool factor.


Organize community leaders to create a strong foundation for revitalization efforts.


Establish a strategy to keep the community clean and safe.


Partner with private developers, public entities and communities to fill vacant spaces through good design that is inclusive and reflects the community’s character.


Promote the community’s defining characteristics and building markets for business through coordinated marketing and events.


Build an environment in which entrepreneurs and small businesses can thrive, with access to economic tools and support.


REV’s approach works best in districts that have what we call the three P’s: Place, Partners & Payers. Geographies where REV works must have:

  1. A historic commercial fabric with a spark to build around;
  2. Willing community partners who are ready to roll up their sleeves;
  3. Resources to sustain the work – whether government partners, foundation grant funding or property owners banding together to form a business improvement district (BID).

Would you like your community to work with REV?

Send us a message and we’ll talk strategies.

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