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Proving Pickwick Place: How a hidden gem in 5 Points South has transformed in 1 year

It’s no secret that Five Points South is booming. From restaurants, retail, and business, Five Points is a vibrant historic district full of entertainment options. The neighborhood was recently named a finalist for Birmingham’s Best Neighborhood and is continuing to see significant growth.  

The neighborhood’s success is not random. Dedicated members of the Five Points Alliance, REV Birmingham and more community partners have been hard at work pushing the district ever closer to a vibrant community vision – and they’re making some serious progress.  

In just over a year, Five Points South’s vacancy rate has fallen from 8.1 percent (August 2017) to 3.9 percent (September 2018). That means 42,244 square feet of formerly vacant spaces were filled in about 13 months, resulting in 199 new jobs and $77,775 in investment.

One big piece of that story was a hidden gem in the heart of Five Points, Pickwick Place. Pickwick Place is a retail center with seven spaces that were mostly vacant in 2017. KH Management, which began managing Pickwick in April 2017, knew that they needed to prove its potential as part of the development’s re-brand.  

In August 2017, KH Management signed on with REV to host the Birmingham Restaurant Week Preview Party  at Pickwick Place. REV and BRW partners stretched string lights across the courtyard and filled the space with serving tables, highboys and inviting signage. The kickoff to BRW featured local restaurant & business owners, along with savory bites, beer, wine, and spirits. Nearly 500 people attended and experienced Pickwick in a whole new light.  

“It was an excellent way to let the public know that a new Pickwick Place was on the horizon,” said Evan Miller of KH management.  

REV’s collaboration with KH Management reshaped perceptions of Pickwick Place and proved that the space could be renewed to help drive Five Points South’s commercial success further. KH, which also maintains portfolios with other Five Points businesses, has signed 6 leases for Pickwick in the year since the pop-up event. 

Now you can find these businesses at Pickwick Place:  

Many more businesses are choosing to make their home in Five Points South as progress like that in Pickwick continues. From Orchestra Partners and Creature’s redevelopment of the former Bailey Brothers space into The Woolworth social club, to the opening of clothing store Alchemy 213 in the former McNolia Cards & Gifts space, Five Points South is becoming more vibrant every day. 

“There is a lot of momentum in the district and it is going through somewhat of a renaissance,” said Miller. “I think that Pickwick Place has been an illustrative example of what the entire area is experiencing.

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